Staging

November 14, 2017

View the Possibilities With Virtual Staging

By Brian Balduf, VHT Studios Appealing to home buyers is all about making that emotional connection. Smart marketers know emotions trump other factors, especially when you hear buyers say the listing “just feels right.” They may be searching for a new house, but they’re envisioning their next home. Buyers’ emotional experience while home shopping is…
October 28, 2017

4 Home Staging Horror Stories to Haunt You This Halloween

By Jessica Santina, guest contributor from MoneyGeek.com As little ghosts and ghouls appear on every corner, how about settling in for a few scary stories of home staging horrors? The following tales of botched staging jobs, homeowners from hell, and nightmarish décor will likely give you some real-life shivers. The Scary Screamer Lori Matzke, owner…
October 3, 2017

Add Some Pumpkin Spice to Your Autumn Staging

By Melissa Dittmann Tracey, REALTOR® Magazine It’s pumpkin season and that means pumpkin everything — lattes, muffins, cookies, cakes, and, yes, even home décor. Home stagers are adding a little “pumpkin spice” to their decor, from the welcoming fall scent to pumpkin accents that inspire a cozy, autumn feel. Plus, orange can serve as a…
September 29, 2017

Why You Should Stage a Cozy Fire Pit Area

By Melissa Dittmann Tracey, REALTOR® Magazine Fire features, like outdoor fire pits and fire tables, are in demand. The National Association of Landscape Professionals calls it one of the hottest landscape trends for the fall, based on a recent survey of 5,000 of its member landscapers. These hot-spots can be a great way to show…
September 20, 2017

What to Do if Your Home Doesn’t Sell

By Patti Stern, PJ & Company Staging and Interior Decorating Has your property been on the market for months with little buyer interest? With a competitive fall market ahead, it may help to reassess the condition of your home, make necessary updates, then re-list a new and improved staged property to generate new buzz and…
June 8, 2017

Educate Sellers How Home Staging Pays Off

By Patti Stern, PJ & Company Staging and Interior Decorating This spring has been one of our busiest home staging seasons with many sellers enjoying the benefits of preparing their homes early and marketing to targeted buyers – boosting the value of their property and selling quickly. However, there are sellers who are hesitant and…